Connected TV · 2026
CTV Advertising
The big screen, bought like performance. Full-funnel CTV inventory, creative made for television, and every install attributed back to your app.
Attribution partners
full screen
get the app
Audience
Younger than linear TV
- 0–17
- 6%
- 18–24
- 26%
- 25–34
- 31%
- 35–44
- 28%
- 45–54
- 6%
- 55+
- 3%
viewers per household. CTV is co-viewed, so paid reach compounds beyond the device count.
85% of viewing sits in the 18–44 bracket, the same cohort that installs and pays inside your app, and the one linear TV reaches least.
Publishers
Where your ad runs
CTV devices
WHERE IT PLAYS
Smart-TV platforms, streaming players, consoles and operator set-tops: the hardware every impression is capped and reported on.
OTT services
WHAT IS PLAYING
AVOD and FAST channels, ad-tier SVOD, broadcaster apps and operator libraries: the content the spot sits inside, bought programmatically or direct.
Creative
Formats, playing live
In-stream video
6/15/30s pre- and mid-roll, non-skippable, full screen. The reach workhorse.
Interactive CTA / QR
Remote-driven overlay or scannable code that turns awareness into a measurable install.
Sports ticker & overlay
Branding inside live content without interrupting it: sponsorship at digital cost.
Pause & countdown
Appears on pause or before the next episode: attention with no competition on screen.
Specs
What to hand over
Swipe the table sideways →
| Format | Duration | Deliverable | Model | Measured on |
|---|---|---|---|---|
| In-stream video | 6 / 15 / 30s | 1920×1080 MP4, VAST 4.x | CPM | VTR, reach, installs |
| Interactive CTA | 15 / 30s | MP4 + overlay copy, QR asset | CPM / CPI | Scans, installs, sessions |
| Sports ticker | Rotation | Logo + 40-character line | CPM / fixed | Share of voice, brand lift |
| Pause & countdown | Static | 1920×1080 JPG/PNG | CPM | Reach, frequency |
| Cross-device retargeting | 6 / 15s + display | MP4, banners, deeplink | CPA / CPL | In-app events, CR to action |
We adapt your existing mobile creative to television (reframing, safe areas, legible end-cards and QR) at no extra cost.
Planning
Targeting we can set
Frequency
Capped on device ID and held cross-device, so one household is not hit twice by two suppliers.
Content type
Genre and channel theme (sport, news, film, kids) as the proxy for the audience core.
Geo
Country, region and city level, aligned with where your app actually monetises.
Premium set
Large-diagonal and OLED/QLED televisions as a high-income signal where socio-demo data is thin.
Daypart
Prime-time weighting or flat delivery, adjusted weekly against the install curve.
Planner's note
Not every targeting combines with every source, and narrow stacks cut reach hard. We publish the trade-off in the media plan rather than hide it.
Put your app
on the big screen
Send us the app, the target geo and the event you pay on. We come back with a CTV plan and a $5K test flight.
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